The insurance industry today
As in many sectors, the field of insurance is also undergoing a digital transformation. This is why the integration of the values of digitization is being the key point to consolidate a good strategy for the future in the insurance sector. This phenomenon is beginning to be known as InsurTech, a business model that focuses on simplifying the insurance buying process and knowledge of the company, and client/patient involvement through technology, both at the point of sale and on-line.
industry problems
Nowadays, insurers need to have a global vision of the client in order to advance to your needs. This implies maintaining a good bidirectional communication, be able to identify their needs and be able to offer an attractive and satisfactory solution.
The attempted fraud rate in Spain exceeds 50% of customer complaints. In recent years there has been a strong increase in fraud to insurance in Spain and its practice is becoming more professional, a circumstance that has put companies on alert.
Another problem facing the sector is the difficulty to do customer follow-up in a closer, individualized and constant way. This is due to the lack of tools that allow them to communicate with them online.
Although many insurers are starting to go digital or already are, many do not have cybersecurity or tools that protect sensitive customer data. This makes them vulnerable to potential cyber attacks.
The solution: Google Cloud for Insurers
G Suite (Google Professional Email)
- Improve interaction in your team
- Keep track of the customer better with Google Docs.
- Manage a large amount of data safely and without worrying about its loss.
Google Cloud Platform (GCP)
- Ensure the security of your sensitive data
- Manage data intelligently to make processes faster and cheaper.
- Be better than your competition and innovate with artificial intelligence and machine learning
chromebook computer
- Access from anywhere with the Chrome OS operating system.
- It reduces costs in the long term, since the updates are automatic and do not require maintenance.
video conferencing devices
- Offer online consultations to your clients and patients.
- Improve your team collaboration by synchronizing your calls with Calendar.
Success stories in Insurance
"Thanks to Search Ads 360 we are able to align the search campaign strategy to business needs and objectives, allowing us to obtain greater profitability from the medium"
AXA and Google Cloud
?When we sent out surveys to get feedback on the new chat bot, it turned out that customers loved it. By the end of that year it was so popular that it was already handling 60 % of customer interactions on digital channels?
Mutua Madrileña and Google Cloud
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