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The retail industry today

Digitization has changed many things: it is a reality that there has been a boom in e-commerce, but physical stores have not been left behind. In Spain there has grown a 40% consumers who go in person to stores.

 

Even so, this does not mean that they do not need to be digitized; all to the contrary. They also need to have online presence so that they can be found more easily and improve their features to provide a better user experience.

REQUEST ADVICE

Retail sector problems

Inefficient and slow processes

The lack of digitization of the sector makes the processes are much slower. This is due to things like the lack of tools that facilitate communication with customers, shorten the wait in the store or manage stock.

Lack of contact with customers in case of closure of physical stores

One of the main problems facing the retail sector is the lack of contact with your customers in case it is physical stores close. This lack of contact drives customers away from business and can make it more difficult to return to normal when they reopen.

Little stock control

It is common among physical stores to have little digitized and automated the buying and selling processes. This means that there is very little control over the quantities of product that each store has, either due to lack or excess.

Lack of development of an online strategy

Many physical stores believe that having an online store or a corporate website is not necessary. However, although it is not true that users buy less in physical stores, it is true that the user has changed his behavior until he makes his purchase in these. Now, the user is omnichannel and goes through a process of comparison between the different channels of the company This means that, if the business does not have a digital presence, it is not even a purchase option for the user. In addition, the value of users who buy both physically and online is a 31% higher than the one that does it only in one.

The solution: Google Cloud for the Retail sector

G Suite (Google Professional Email)

  • Create your corporate website easily with Sites
  • Manage all your information in one place with Drive
  • Manage your product information correctly with Drive and Sheets
  • Make video calls with suppliers and other establishments to have all your data updated
  • Onboard new employees quickly with Google Forms, Google Meet for online interviews, and Sites to centralize employee guidelines.

Google Cloud Platform (GCP)

  • Develop omnichannel commerce thanks to a greater online presence.
  • Improve the user experience in your online store with Chatbots
  • Host your online store in the cloud, in a more scalable and flexible way
  • Optimize your inventory management with Artificial Intelligence and Marchine Learning.
  • Create a smart supply chain.

chromebook computer

  • Manage your store from any Chrome device, since the information is saved in the cloud.
  • Create self-service kiosks in your store with touch devices and Chromebits.

video conferencing devices

  • Keep in touch with your suppliers
  • Manage your business staff through quality and professional videoconferences.
REQUEST ADVICE

Success stories in Tech companies with Google

logo Carrefour

"At Carrefour we managed to improve our online campaigns with an increase of 48% in CTR and 36% in ROAS, in addition to a decrease of 8% in CPA.

- Carrefour

Carrefour and Google Cloud

Find out how Carrefour managed to improve the results of its online campaigns with Google Cloud.
SEE SUCCESS STORY

"We managed to migrate our e-commerce to Google Cloud Platform in just 22 days, considerably improving the stability of the site."

— Ryan Kerry, Global Head of Engineering and Technology, Lush

Lush Cosmetics and Google Cloud

Find out how Lush managed to migrate their e-commerce to Google Cloud and reduced their infrastructure hosting costs by 40%.
SEE SUCCESS STORY

Do you want us to advise and guide you in Google Cloud for the Retail sector?

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